Everyone orgot About the Apple Vision Pro

23-Apr-2024

Everyone orgot About the Apple Vision Pro

Apple’s Vision Pro debuted just two months ago, drawing crowds of people to sign up for demos and almost immediately selling out. Since then, interest in Apple’s premiere mixed reality headset has plummeted and sales are grinding to a halt at some retail stores, Bloomberg reports on Monday. So, what happened to Apple’s latest hardware device?

Some Apple stores are reportedly down to selling just a handful of Vision Pros in an entire week, according to Bloomberg. The hype around the Apple Vision Pro has fallen dramatically since the headset sold 180,000 units during its January pre-order weekend. Demand for demos of the technology is also reportedly “way down” since the product’s launch. Even worse, many people who book appointments to test Vision Pros simply don’t show up anymore.

It wasn’t long ago that clamoring Apple fans lined up around the corner at the Apple Stores in New York City to demo the company’s first spatial computing headset. But consumers may have already moved on. Despite the lousy sales, the iPhone maker has not stopped pushing the Vision Pro; Apple features the headset on the homepage of Apple.com.

Existing Vision Pro owners may be letting their headsets collect dust on the shelf. An initial wave of Vision Pro returns, evidenced by lengthy social media posts from tech influencers, may have been overstated, but Apple seems to have bigger concerns on its hands. People are not using their Vision Pros as much as their other Apple products.

Many customers on the subreddit r/VisionPro complain that the headsets are impractical in everyday life. The forums are full of people saying they rarely wear the headset out in public. Other common complaints are that the Vision Pro hurts to wear, it’s hard to find apps on the Vision Pro app store, and that the technology is just isolating.