Apple Unveils iPhone 15 Pro and iPhone 15 Pro Max

14-Sep-2023

Apple Unveils iPhone 15 Pro and iPhone 15 Pro Max:

Design and Build:

The new iPhone 15 Pro and iPhone 15 Pro Max feature aerospace-grade titanium for a strong yet lightweight design.
They have contoured edges and a customizable Action button for personalization.
The phones are available in four stunning finishes: black titanium, white titanium, blue titanium, and natural titanium.
These models are Apple's lightest Pro lineup ever due to the premium titanium used.

Performance:

Powered by the A17 Pro chip, the industry's first 3-nanometer chip, offering significant improvements in CPU, GPU, and Neural Engine performance.
The GPU is up to 20% faster, enabling ray tracing in games and other applications.
Hardware-accelerated ray tracing for smoother graphics and immersive AR experiences.
Supports console-quality gaming with titles like Resident Evil Village and Assassin’s Creed Mirage.
Improved video capabilities with up to 4K at 60 fps HDR recording and ProRes video recording.

Camera System:

Equipped with a powerful camera system equivalent to seven pro lenses, enabled by the A17 Pro chip.
48MP Main camera with a new 24MP super-high-resolution default for excellent image quality.
3x Telephoto camera on iPhone 15 Pro and 5x Telephoto camera on iPhone 15 Pro Max.
Advanced Tetraprism design for optical image stabilization and autofocus on the Telephoto camera.
Enhanced Night mode and Smart HDR for better low-light and high dynamic range photography.
Next-generation portraits without needing Portrait mode.
Ability to adjust focus point after taking a photo.

Connectivity and Wireless Performance:

Both models use USB-C connectors for universal charging and data transfer.
USB 3 speeds, up to 20x faster than USB 2, enable powerful workflows.
Second-generation Ultra Wideband chip for extended connectivity range and Precision Finding.
Support for Wi-Fi 6E and Thread-enabled smartphones for future Home app integrations.
Super-fast 5G connectivity.

Safety Features:

Emergency SOS via satellite, available in 14 countries and regions, with expansion planned.
Roadside Assistance via satellite in the U.S. through AAA, allowing for help when car trouble occurs off the grid.
iOS 17 includes new safety features such as Contact Posters, Live Voicemail, and NameDrop for contact sharing.

Environmental Initiatives:

Both models feature recycled materials, including 100% recycled aluminum substructure and cobalt in the battery.
100% recycled rare earth elements in magnets and 100% recycled gold in the USB‑C connector.
Reducing plastic in packaging.
No more leather in Apple products, introducing sustainable alternatives like FineWoven Case with MagSafe.

Pricing and Availability:

Pre-orders start on September 15, with availability on September 22.
iPhone 15 Pro starts at $999 (U.S.), and iPhone 15 Pro Max starts at $1,199 (U.S.).
Trade-in offers and carrier deals available for eligible customers.
Additional accessories, including FineWoven Wallet with MagSafe and Clear Case, available.
iOS 17 update available on September 18.
iCloud+ offers new storage plans starting from September 18.
Free Apple Arcade and Apple Fitness+ subscription with the purchase of iPhone 15 Pro and iPhone 15 Pro Max.